[How to perform user market segments?]

The reason why a product can be broken down overall market is due to the needs of consumers or users there are differences due. User market segments affected by many variables, mainly from the following geographical factors, cultural factors, psychological factors, three aspects to analyze.

Geographic Segmentation

Geographic segmentation requires the user market is divided into different geographic regions units. Dialysis companies need detailed geographic features and cultural characteristics of consumer groups, to develop targeted strategies for geographic localization of marketing. From product design, marketing programs, service and other aspects of the market to bring attention to geographic differences in marketing differentiation strategy based on the characteristics of geographic areas close fit to carry out the construction of user market segments, will be able to achieve significant sales. Such as the impact of differences by geographic location, the South China market is mainly dominated by luxury electric car, north with a simplified based models.

Humanities subdivision

Humanities sub-user market is mainly based on market segmentation variables humanities, such as the age, gender, family size, social class, income, occupation, education, etc., based on divided into different groups of consumers. Because human variables and consumer demand, preferences and usage are closely related, so the distinction between cultural variables most commonly used in consumer groups.

2012 Exhibition in Nanjing, various enterprises, especially some well-known brands in the industry "User segmentation and product personality" has been greatly improved and developed. For example Emma: Emma focus placed separately for each category, and each category has shown a different product characteristics have a different personality, the flagship of the "candy" layman knows that it is the one for the urban fashion beautiful women and students tailored models. Such as Phoenix: Phoenix will load king, simple models, luxury models and some models placed in different categories, each of the different categories of colored zones are set up with representatives of a particular industry, "living sculpture", as in the Load King area, show The image of the workers in the power section area places rider image display. Different models corresponding to different user groups, very targeted.